This allows you to see one question at a time to prevent information overload and so you only need to see the questions you are interested in. It's definitely something we could all learn from.įrom a UI perspective, the collapsible accordion menu works very well for FAQ content.Įach question is contained in an accordion menu item and the answer to the question is hidden in the menu which is indicated with a down arrow. I'd personally love to know how these were determined.
The FAQ section is well-designed and highly effective at answering the user’s questions.Įach question in the FAQ is helpful and thoughtful. There is a whole lot more to this whole area but here's an interesting article I came across during my research that you might like to read: We are more likely to trust the website and therefore more likely to sign up. We feel an emotional connection towards other people, so when we see them on a website, for instance, we become emotionally connected to the content also. There are images of existing/previous community members including the 497 people that have already joined the community.įrom a UX perspective, this really drives home the point that this is an online community a place where people come together to talk and share ideas.įrom a psychological perspective, this increases the audience's level of trust in the website.Īs humans, we are wired to respond to faces. There are testimonials from previous members which include their photos. The founder appears in a video in the corner of the screen to tell you who he is and what the site is about. There are video clips of conversations and workshops to give you an insight into what's involved. The most striking thing about this landing page is the number of people's faces present on screen.Īlmost every image, graphic, or video clip features at least one person:
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